John Roulac is a hemp innovator, serial entrepreneur, investor, philanthropist, writer, and champion of regenerative agriculture.
As the founder of the organic brand Nutiva, he has sourced and formulated close to $1B in retail sales of organic superfoods in the past 20 years. John is also an executive producer of the regenerative agriculture film Kiss the Ground, which is narrated by Woody Harrelson. He is an investor, supporter, and advisor to various companies and organizations in the “better for you and planet” sector.
Over his career, John has founded six non-profit organizations, including Great Plains Regeneration and GMOInside. His passionate hemp advocacy brought him to sue the U.S. Drug Enforcement Agency. This long legal battle culminated in a historic 2004 federal court victory to keep hemp foods legal. He is a pioneer of the modern home-composting movement and has authored four books on hemp and composting.