Adventure Made Podcast

Ep 42: Stu Shank on Starting a Family Knife Business

April 13, 2022 Seth Spears, Stu Shank Episode 42
Adventure Made Podcast
Ep 42: Stu Shank on Starting a Family Knife Business
Show Notes

Stu Shank is the Co-Founder and CEO of Reiff Knives, a new direct to consumer, family-owned American made knife company, 

Last summer, I first became aware of them when they launched a very successful crowdfunding campaign to back their knives. I was super impressed with their branding, marketing strategy, and, most importantly, the quality of their blades.

My brother Adam and I had the pleasure of hanging out with Stu and his brother Ben last month at Blade Show Texas, and all four of us really hit it off over drinks talking about family-owned businesses, the outdoor industry, and our passion for creating high quality, American made products. 


"Be passionate about what you do."

"If you're going to be stressed out about something, it might as well be your thing and not somebody else's." 

Topics Discussed:

  • Stu's background & previous work experience 
  • Starting a family business
  • Going full time with Reiff Knives
  • Working in the outdoor industry
  • From conception to launching a company
  • Navigating a Kickstarter & pre-orders
  • Knife designing
  • Being a steel nerd
  • The "perfect" knife
  • G10 handle benefits
  • American Made
  • Drop point vs. Tanto 
  • Crowd Funding
  • Industry relationships
  • Being in love with the outdoor experience
  • Personal responsibility for nature
  • Building quality products
  • Principals, ethics & a moral compass
  • Scaling a startup
  • Building a generational business
  • Essential outdoor gear
  • CPM3V Steel

Resources Mentioned:

The Adventure Made Podcast is sponsored by Rewild Gear. Essential gear built for the great outdoors, designed to fuel your next adventure. Come find your wild at!